This Policy applies to all personal data collected, processed, or stored by Vivahsphurthi in connection with the services provided through its platform.

Vivahsphurthi functions as an intermediary matrimonial platform facilitating lawful alliances between consenting individuals.

This Policy is an inseparable component of the Terms of Use of Vivahsphurthi.

We may collect the following categories of personal and technical information for legitimate purposes:

Personal Information:

• Full name, age, gender, and occupation.
• Residential or correspondence address.
• Mobile number, email address, and verification details.
• Profile data such as photographs, preferences, and self-descriptions.
• Payment or transaction-related details (credit/debit card info, UPI, etc.).

Technical / Behavioural Information:

• IP address, device identifier, browser version, and operating system.
• Source/referrer URLs and browsing patterns on Vivahsphurthi.com.
• Activity logs and interaction records for service optimization.

Cookies and Tracking:

• Cookies and similar identifiers are used to authenticate sessions, maintain preferences, and enhance user experience.
• Certain features may not function if you choose to disable cookies through your browser settings.
• Third-party cookies from partner services (e.g., horoscope providers or advertisers) may also operate independently under their own privacy terms.

Vivahsphurthi collects and uses your personal information strictly for lawful and beneficial purposes, including:

• Customer authentication, record maintenance, and membership management.
• Providing customised match recommendations and communication tools.
• Enhancing user experience and website functionality.
• Facilitating payments, renewals, and customer service interactions.
• Sending notifications, service alerts, and important updates.
• Complying with legal, financial, and audit requirements.
• Preventing misuse, fraudulent activity, or violation of law.
• Conducting surveys and statistical analyses for service improvement.

Aggregate and anonymised data may be used for internal analysis without disclosing personal identifiers.

Your personal information may be shared only in the following situations:

• Affiliates / Service Partners: With trusted entities for technical, operational, or marketing support under confidentiality obligations.
• Legal and Regulatory Bodies: When disclosure is required by law, judicial process, or competent authority.
• Business Transactions: During mergers, takeovers, restructuring, or strategic partnerships, subject to continued adherence to this Policy.

Vivahsphurthi will never sell, lease, or commercially trade your personal information without your explicit written consent.

We take privacy protection seriously and implement the following measures:

• Secure server architecture and encrypted data transmission (SSL-certified).
• Access control and authentication protocols for stored information.
• Continuous monitoring for potential breaches or unauthorized usage.
• Regular audits of system and data-handling practices.

Users are required to maintain strict confidentiality of their login credentials and should immediately report any suspected misuse or compromise to our grievance channel.

The Website may contain embedded links or references to third-party domains.

Vivahsphurthi does not control or guarantee the privacy standards, content, or data handling practices of such external entities.

Users are advised to review the privacy policies of linked websites before interacting or sharing information.

Users may opt out of receiving promotional, marketing, or partner communications by using the “Unsubscribe” option available on the Website or sending an email to vivahsphurthi@vivahsphurthi.com.

Transactional or essential service communications shall continue to be sent as they are necessary for account management and operational compliance.

We do not send promotional content from third parties without explicit consent.

Personal information is retained only as long as required to fulfill its purpose or comply with statutory record-keeping obligations.

Upon withdrawal of consent, account deletion, or legal conclusion of service, your data will be permanently deleted or anonymized.

Historical, non-personalized data may be retained in aggregate format for analytical or compliance records.

Vivahsphurthi may use Google AdSense, Google advertising services, Google Analytics, and other third-party advertising or analytics partners to display advertisements, measure traffic, improve services, prevent abuse, and understand how visitors use the Website.

Third-party vendors, including Google, may use cookies, web beacons, IP addresses, advertising identifiers, or similar technologies to serve ads based on a user's prior visits to Vivahsphurthi.com and/or other websites on the Internet. Google's use of advertising cookies enables Google and its partners to serve ads to users based on their visits to this Website and other websites.

AdSense cookies used for advertising may be associated with Google domains such as google.com, doubleclick.net, or country-specific Google domains. Other certified advertising vendors or ad networks may also place or read cookies, use web beacons, or collect IP addresses for ad serving, measurement, fraud prevention, and reporting, subject to their own privacy policies.

Users may opt out of personalized advertising by visiting Google Ads Settings. Users may also learn how Google uses information from partner sites by visiting How Google uses data when you use our partners' sites or apps, and may opt out of some third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info.

Visitors can control or delete cookies through their browser settings. Disabling cookies may affect some Website features and may not stop all advertisements, but it can limit certain forms of personalized advertising.

By using Vivahsphurthi.com and submitting your information, you consent to:

• The lawful collection, storage, processing, and sharing of your data as per this Policy.
• Updates to this Policy that may occur periodically without personal notification.

Revised versions will be published on this page and will take effect upon publication.

In compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, Vivahsphurthi has designated a Grievance Officer as follows:

Grievance Officer:
Vaishnavi Rakesh Sawant
📧 vivahsphurthi@vivahsphurthi.com

All registered complaints shall be acknowledged within 24 hours and resolved within the statutory period prescribed under Indian law.

Users may contact the Grievance Officer for issues concerning privacy, misuse of data, or other related matters.

This Privacy Policy and any dispute arising from it shall be governed by and construed in accordance with the laws of India.

The courts at Bengaluru, Karnataka shall have exclusive jurisdiction over all matters related to this Policy.